2018 Nike Air Max 97 “Gold Bullet” via Nike Like water, the shoe sees fluid adaption in modern fashion, acclaimed amongst all ages, genders, and genres. Like a bullet train, the ’97 has sped through regions, emerging as international icon in both East and West. The symbiotic relationship between art and life has proven pronounced and profound in the retro run of the Air Max 97. Other elements of artistry came from metallic mountain bikes as well as Japanese bullet trains. Where the Nike Air Max 97 “Gold Bullet” is concerned, the shoe’s history is responsible for its cultural cache, making familiarity the calling card for its future success.ĭesigned by Christian Tresser, now a creator as part of Kanye West’s Yeezy team, the Air Max 97 was inspired by the ripple effect of water dropping into a pond. Still, nothing sparks sneakerheads more than what once was. Whether it be by way of retro, revised, collaborative, or progressive pairs, multiple variations of visible cushioning silos speaks to consumers of all ages, incomes, and interests. When it comes to mass appeal, no category compares to the Nike Air Max range. A change in the guard of how and why Nike re-releases shoes when it does? Perhaps. However, there’s good reason to believe this launch will be different.Ī win for sneakerheads? For sure. Typically speaking, news of a revered retro returning begins with high hopes only to transition to fears of Ls. The model itself is well regarded for bridging an array of audiences, while an accelerated appetite for nostalgia makes this archival colorway a sure-fire hit. The shoe appears slated for a Spring ’23 launch, likely in February or March, putting it as an early candidate to energize 2023’s Air Max Month.ĭespite dropping in original and altered form as recently as 2018, the fever for the Nike Air Max 97 “Gold Bullet” is profound. The Nike Air Max 97 “Gold Bullet” is set to release once again in 2023, Complex’s Brendan Dunne first reported. Sneakerheads around the world were treated to good news over the weekend. This time around, it has all the makings of a mass favorite and cash cow. After only a few years in the vault, an iconic retro runner from the Swoosh is set to return in 2023.
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